Privacy and Security

1. Who is in charge of the protection of your personal data

adidas International Trading BV, Hoogoorddreef 9a, 1101BA Amsterdam, Netherlands (adidas BV) is the controller of data processing for the adidas Online Store according to the Dutch data protection law (Wet bescherming persoonsgegevens). The adidas BV is committed to take all responsibility for the protection and security of your personal data.

2. What personal data is collected

All our activities are based on stringent ethical principles and we are committed to providing a good level of protection for the privacy of all visitors to our websites. For this reason, the way in which we collect and store information is dependent on how our websites and related services are used.

To register with the adidas Online Store, you only need to enter your e-mail address, a password and your date of birth. We collect the date of birth in order to prevent children under the age of 16 from registering with the adidas Online Store.

2.1 Data collected by automated means

Various technologies may be used on our websites in order to make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. This data does not generally contain personal details about the user. Examples of such technologies are cookies, flash cookies and web analytics.

2.1.1 Click-stream data

A visit to one of our websites results in data that is transmitted from your browser to our server being automatically collected and stored by us or by third parties on behalf of us. This data can include, in particular, the following:

2.1.2 Cookies

A number of places on our websites make use of so-called cookies. These are essentially small text files that are stored on your computer’s hard drive by your web browser. We can use cookies to identify the owner of a user account and to store articles in a shopping basket during the purchasing process. In other words, cookies help to make our websites more user-friendly, more effective and more secure. The cookies usually used by us are so-called “session cookies”, which are automatically deleted at the end of the visit to the respective website. By default, browsers enable the use of cookies but this function can also be disabled. However, this will result in some services not being available. It is also possible to manually delete cookies after their use via the web browser. adidas BV is not aware of any cases in which cookies have caused damage to a computer or facilitated viral infections.

Cookies are small units of information that we need in order to identify you as a user and to make your shopping experience go as smoothly as possible during your Online visit to the adidas Online Store.

The so-called Session IDs are stored by your browser on the hard disk only during the current session, require only minimal storage space and will not have any negative impact on your computer. Cookies do not contain any specific personal data.

If you want to express your consent or objection to Cookies you may set your web browser to notify you when you receive a cookie or to disable cookies altogether. Our website may not function properly as a consequence.

The following links provide specific information about the most commonly used browser:

Internet Explorer:

Mozilla Firefox:

Google Chrome:



2.1.3 Flash cookies

A special form of cookie is the so-called flash cookie. In contrast to normal cookies, these are not created and saved by the browser but are governed by the Adobe Flash plug-in. These can contain more information than normal cookies and cannot be deleted or disabled via the browser; this is only possible using tools such as the Adobe Flash Player website. You can also obtain more information about these cookies on that website.

2.1.4 Web beacons and tracking links

Web beacons (also known as pixel tags and clean GIFs) involve graphics that are not apparent to the user. Tracking links and/or similar technologies consist of a few lines of programming code and can be embedded in our websites. In conjunction with cookies, these are primarily used for statistical analysis purposes. This technology can also be used for tracking traffic patterns on websites, as well as finding out if an e-mail has been received and opened and to see if there has been any response.

2.1.5 Web analytics

Web analytics is the term given to a method for collecting and assessing the behaviour of visitors to websites. This includes the analysis of traffic patterns in order, for example, to determine the frequency of visits to certain parts of a website or to find out what information and services our visitors are most interested in. For these purposes, we primarily make use of click-stream data and the other techniques listed above. Web analytics are carried out by Coremetrics and/or other selected parties. You can find out more information about the processing of web analytics data by Coremetrics in subsection 9 below.

2.2 Data provided by yourself

Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:

All of this data is characterized by the fact that you have provided this information yourself. We use this information for the purposes described in this privacy statement. You can always have your personal data corrected or object to further processing (please see subsection 5).

3. How is the collected data used

We will use the information we have gathered about you to provide a convenient shopping experience for you in the adidas Online Store, to fill your orders and to provide you with offers concerning our products and services.

We will use your personal data for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery.

If you contact customer service, we will use your personal data (including your contact history) so that customer service is able to process your request and provide you with the best service possible.

We want to tell you about our products and offer you special services. We analyse the personal data provided by you in our Online Store, we will also store your web analytics data, data concerning your response to marketing campaigns (like newsletters), your transactional data (your purchases), your reviews of products and your contact history with our customer service, in order to create a complete profile which contains a full picture of you. This information will be used and analyzed in order to be able to send you information that really is of interest for you and to provide you with tailor-made offers by e-mail, by post and in our Online Store. You can always opt-out from this analysis taking place by having your profile entirely deleted (see subsection 5.1 below). When you shop in other adidas online stores or local adidas stores, you may be asked to agree to let us use your shopping data for the same purpose. If your consent is required by law we will of course ask for your consent.

If you have given your consent to receive newletters, we will send them to you. If you have given us your e-mail address during a sale of a product or service, we will inform you via e-mail about similar products and services. In case of an interrupted sales process we will send you a reminder e-mail. You can immediately unsubscribe from these notifications at any time and no costs by clicking on a link in the corresponding e-mail (see further below in parapraph 5).

4. Disclosure of information

One of our core principles states that your data shall be treated with confidentiality and are only disclosed to our service providers and to the processors working on behalf of adidas (e.g. for delivery, handling of payment transactions, solvency check and address check)and if required by law. The necessary steps are taken to ensure that our service providers and the processors working on behalf of adidas protect confidentiality of your data.

5. Your rights

If you provide us with personal data via our websites or other channels, this is done on a voluntary basis and with the granting of your consent for it to be used in accordance with the provisions of this online privacy policy. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our websites. As transparency and fair play are particularly important issues for us, we provide various options, depending on the exact circumstances, in order to help you retain control over your data. These options may include the possibility of displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.

5.1 Right to object

Every email adidas sends to you contains an unsubscribe hyperlink. If you want to stop receiving emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails forthwith.

If you do not wish information about your behaviour at our website being collected and assessed, you can opt-out of the gathering of the web analytics data as described below in subsection 9.

If you wish to object to receiving promotional information and offers in general, so including by post and by telephone, or if you want to withdraw your consent, you may at any time write to adidas International Trading BV, Hoogoorddreef 9a, 1101BA Amsterdam, the Netherlands, reference: data protection, or send an e-mail to In case we have doubt abour your identity, we can ask you to identify yourself (e.g. by sending a copy of your passport ID).

With regard to other types of message you may receive, such as maintenance announcements or administrational notifications, the receiving of these can only be terminated by deleting your account, as such messages are a mandatory part of user accounts and the related use of our websites. You can have your account deleted by sending an email to

5.2 Right to request information

You have the right to be informed at any time about the personal data stored about you, its origin and recipients as well as the purpose for which it is being stored. Information about stored personal data can be obtained by using the contact details in the Contact Information section below.

5.3 Right to request correction

You have the right to request to correct, supplement, delete or block the personal data stored about you. We will notify you within four weeks of receiving the request as to whether and, if so, to what extent, we will comply with your request. If for any reason we don’t comply with your request, we will provide you with the reasons.

6. Security of the information and data integrity

We use appropriate security standards on all adidas Online Store web pages on which you enter personal data (My Account, Shopping Cart, Newsletter registration). Your data are encoded directly during the transmission process. You can recognize Internet sites which encode data for transmission in this manner by the fact that the website’s address begins with https://.

All information subject to data protection (such as credit card number, bank routing code, name and address) is stored in a protected database. adidas warrants that all it’s processors adhere to at least the same level of security.

7. Protection of children’s personal data

The protection of children’s personal data is extremely important. adidas BV feels that it has a responsibility to protect the privacy of children and has no intention of collecting the data of children under the age of 16. We also encourage parents and other guardians to surf the Internet together with their children and participate with their children in the multitude of activities offered by the wide range of websites on the World Wide Web (WWW).

If a child attempts to register himself or herself, he or she is initially asked to provide the information as described in the above section entitled “What personal data is collected”. In addition, the data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described above.

If a child under the age of 16 attempts to submit a registration application, this will be rejected with the notification that applications from children under the age of 16 are not accepted. For that reason, we ask parents and other guardians to check on and monitor their children’s Internet usage in order to protect them.

8. Facebook

Our website provides Social Plug-ins of – Facebook Inc., 1601 S. California Avenue, Palo Alto, California 94304, USA. When you visit one of our sites with Social Plug-ins (recognizable on a white F on a blue tile or a thumb up sign) your browser establishes a direct connection to the servers of Facebook. The content of the Plug-in will be transferred to your browser and implemented into the website. The information that you visit our website is now transferred to Facebook. If you are logged on in Facebook during the visit on our website, Facebook adds this information to your Facebook profile. If you are interacting with one of the Social Plug-ins, e.g. make a comment, this information will also be transferred to Facebook. In addition, other personal information as your IP address, Browser and other parameter may be transferred to Facebook and stored there.

In case you do not wish such a data transfer, please log off in Facebook before you enter our website.

We cannot influence this data collection and data transfer by the Facebook Plug-ins. For detailed information about the collection and processing by Facebook, what rights you have and how you can achieve a satisfactory privacy setting, please visit Facebook’s Privacy Policy.

9. Web analytics by Coremetrics

The web analytic services on our website are provided by Coremetrics ( This means that when you visit our site, a cookie by Coremetrics will be stored on your computer, except when your browser settings don’t allow for such cookies (see 2.1.2 before).

This further means that when you visit our website, the web analytics data described above in chapter 2 – including the “click-stream data”, the data from “web beacons and tracking links” and information stored in Coremetrics’ cookies – will be sent to Coremetrics for analysis for and on behalf of adidas. Please note that if you have created an online profile at our website and if you are logged on in this profile, a unique number identifying this profile is also being sent to Coremetrics in order to be able to match the web analytics data to this profile.

Coremetrics acts as an agent to adidas, which means that adidas solely determines the purposes for which the data are being used and that Coremetrics will not disclose the information to any third parties (except when required to do so by law or court order). In privacy terms, this means that adidas is the “controller” and Coremetrics the “processor”. You can find out more about the relationships between adidas and Coremetrics in the Coremetric’s privacy policy under “Privacy Policy for Our Provision of Services” at

If you do not wish information about your behaviour at our website being collected and assessed by Coremetrics, you can apply for a visitor opt-out. This means that Coremetrics will, depending on the type of opt-out you choose, either anonimize the information it collects (but keeps collecting the data) or stop collecting information about your visit at all. This visitor opt-out requires you to accept a cookie being stored on your computer by Coremetrics. You can apply for the visitor opt-out on this page.

10. Contact Information

If you have any questions about the processing of your personal details or about our privacy policy you are welcome to contact us. The contact details are:

adidas International Trading B.V.

Legal Department

Hoogoorddreef 9a

1101 BA Amsterdam


Or you can call Customer Serivce at 00800 3STRIPES (00800 37 87 47 37 (0 Euro cents/min. (international toll free))).

Alternatively you can contact the Group Data Protection Officer at

adidas AG

Adi-Dassler-Stra?e 1

91074 Herzogenaurach


11. Changes to this policy

This privacy policy may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with prevailing legislation. We will not restrict your rights granted in accordance with this policy without your explicit consent. Significant changes to the policy will be publicised on our websites along with an updated version of the online privacy policy.

Amsterdam, 15 July 2011